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Career at ScienceSoft

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Sales and marketing

Digital Advertising Specialist (PPC, targeting)

You will work within the Marketing team to strengthen the brand and generate leads via digital advertising channels like Google and Facebook. 

Although IT experience is not required, we will help you adapt to our company and introduce you to the specifics of the IT industry.

Work format
Office or remote
1 year or more
Employment type


Your responsibilities

  • Plan campaigns based on service specificity and priority, availability of successful landing pages, competition, and potential ROI of ads.
  • For Google Search ads: configure ad groups, collect keywords, and write ads (on your own or with help of our copywriters).
  • For Google Display ads, Facebook ads: configure audiences, placements, and prepare visuals (with help of our designers).
  • For remarketing campaigns: consider the entire customer journey together with CRO team.
  • Tasking colleagues with updating or creating landing pages if existing ones do not suit.
  • Tracking and tuning campaigns (expanding effective campaigns and postponing ineffective ones).
  • Disabling irrelevant placements and search terms.
  • Keeping campaigns within the advertising budget.
  • Analyzing visitors’ behavior on landing pages via Google Analytics (e.g., via user flows, and engagement) and a session recording tool. Collaborating with the CRO team to understand how to increase conversions.
  • Weekly and monthly reporting on cost, lead number, and lead value.


Your skills and experience

  • Analytical and system thinking.
  • Permanent and quick learner as we promote many services and solutions.
  • Understanding of and empathy to customers, preferably B2B.
  • Marketing thinking (ability to put yourself in the customers' shoes and to think like a customer; psychology background will be an advantage).
  • Understanding of the perception of ads.
  • Good English to read internal documents, assess landing pages and choose the right keywords. Written English is sufficient at least to communicate with colleagues.
  • Experience in IT is not required.

We guarantee

  • High salary.
  • Professional training and obtaining certificates at the company's expense.
  • Paid vacation.
  • Medical insurance and 100% payment for sick leave.
  • Corporate classes in English, German, and Polish languages.
  • A variety of corporate events.
  • The possibility of remote work from any location.

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