Digital Advertising Specialist (PPC, targeting)

Your responsibilities

• Plan campaigns based on service specificity and priority, availability of successful landing pages, competition, and potential ROI of ads.
• For Google Search ads: configure ad groups, collect keywords, and write ads (on your own or with help of our copywriters).
• For Google Display ads, Facebook ads: configure audiences, placements, and prepare visuals (with help of our designers).
• For remarketing campaigns: consider the entire customer journey together with CRO team.
• Tasking colleagues with updating or creating landing pages if existing ones do not suit.
• Tracking and tuning campaigns (expanding effective campaigns and postponing ineffective ones).
• Disabling irrelevant placements and search terms.
• Keeping campaigns within the advertising budget.
• Analyzing visitors’ behavior on landing pages via Google Analytics (e.g., via user flows, and engagement) and a session recording tool. Collaborating with the CRO team to understand how to increase conversions.
• Weekly and monthly reporting on cost, lead number, and lead value.

Your skills and experience

• Analytical and system thinking.
• Permanent and quick learner as we promote many services and solutions.
• Understanding of and empathy to customers, preferably B2B.
• Marketing thinking (ability to put yourself in the customers' shoes and to think like a customer; psychology background will be an advantage).
• Understanding of the perception of ads.
• Good English to read internal documents, assess landing pages and choose the right keywords. Written English is sufficient at least to communicate with colleagues.
• Experience in IT is not required.